225113A 职业全职与兼职从业者税前周薪比较（Income Based On Employment Status Per Week - Before tax）
What’s it like to be a Marketing Officer?
Marketing officers promote a company’s or client’s products or services. This
can involve marketing existing products, developing new products to cater for
consumer demand, or developing markets for new products or services.
Marketing involves working with, and gaining the cooperation of, people in
specialist areas such as technical experts, production managers, accountants
and advertising agents.
Marketing officers may have to work in the evenings or on weekends, and may be
required to travel for business.
How much can I expect to earn?
Full-time employed Marketing Officer earn an average of $1540 per week. The
[average annual salary for this job is $80080 excluding super.]
- able to analyse and interpret information
- very good communication skills
- good organisational skills
- able to work independently or as part of a team.
This job also involves:
Good vision for detail
These jobs require you to be able to see clearly to examine items close-up. It
covers jobs where poor vision e.g. tunnel vision, could make the work place
unsafe or the job difficult to undertake, e.g. draftsperson working with
detailed drawings; checkout operator reading dockets; work requiring good
hand-eye co-ordination for working with precision or semi-precision tools.
Mainly indoor work
Workers performing these jobs would usually be expected to spend more than
three-quarters of their day indoors, in an office, factory or other enclosed
area protected from the weather.
Reading or writing
These jobs require moderate or better reading and writing skills. Workers may
be expected to prepare, understand or act on written materials, such as
letters or reports. People may wish to avoid these jobs if their reading or
writing English skills are limited to a small range of words or phrases and
symbols. Jobs remaining may still require very basic reading or writing
This occupation offers jobs at the following skill levels:
Para Professional Jobs
Jobs in this group usually require completion of secondary education and/or
completion of some further study of a vocational nature, such as a Diploma or
an Advanced Diploma.
At school, you can study these subject(s) to get a good foundation for this
School subjects that include some aspect of ECONOMICS provide a useful
background to these jobs. In some cases an economics-related subject is a pre-
requisite for entry to courses that provide the training for the job.
Duties and tasks of a Marketing Officer
Marketing officers may perform the following tasks:
- identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
- set goals for market share and growth
- develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
- make decisions regarding products, such as choosing labels or packaging
- work on developing new products
- determine an approach to pricing and set prices for products and services
- manage distribution channels such as shops and wholesalers
- make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
- develop plans for advertising, sales promotion, public relations, personal selling and sales management
- undertake marketing audits to monitor sales performance.
Social Media Manager
A social media manager markets an organisation’s product or service via
various social media platforms. This may involve researching customer
behaviour on social media to develop a marketing strategy. Other specialist
areas include marketing communications, direct marketing and telemarketing.
Entire departments serve these functions in larger organisations.
A sales manager plans and coordinates the activities of a sales team, controls
product distribution, monitors budget achievement, trains and motivates
personnel, and prepares forecasts.
Marketing Service Manager
A marketing service manager provides sales support by fielding enquiries,
taking orders and providing phone advice to customers. They also assist with
exhibitions, prepare documentation for brochures and sales kits, and
commission market research.
Electronic Commerce Manager
An electronic commerce manager coordinates and develops the marketing
activities of a company over the internet, email and other electronic media,
including online promotion, sales and communication.
A marketing manager coordinates the marketing activities of all areas of the
company that are involved in delivering a product or service to a customer. In
larger organisations, the marketing manager may bring together a number of
marketing functions or campaigns to create a corporate marketing plan.
A brand/product manager markets a company’s major brand and products. They
determine the pricing of products, and maintain and direct the product’s image
in the market. They decide which new products meet market trends and which
need to be phased out.
An advertising manager develops a company’s advertising strategy, liaises with
advertising agencies to create the company product or image, prepares budgets
and develops promotional and sales support materials. In larger organisations,
an advertising manager is responsible for a team of specialist staff.