212411A 收入图示（Earnings） - 飞出国
212411A 职业全职从业者税前周薪比例（Income Range Per Week - Before tax）
212411A 职业全职与兼职从业者税前周薪比较（Income Based On Employment Status Per Week - Before tax）
数据来源： abs.gov.au 及 myfuture.edu.au
What’s it like to be a Copywriter?
Copywriters interpret how a potential market will react to an advertising
proposal, and write material to advertise products or services.
How much can I expect to earn?
Earnings data based on the Employee Earnings, Benefits and Trade Union
Membership survey by the Australian Bureau of Statistics is either unavailable
or unpublishable (typically for privacy reasons).
- an observant and inquisitive approach to people, their environment and what motivates them
- creativity and originality
- able to analyse a situation quickly
- able to pick out relevant facts and emphasise them
- able to write clearly
- good concentration
- technical ability when writing for all forms of media
- good time-management skills and able to work under pressure.
This job also involves:
Good vision for detail
These jobs require you to be able to see clearly to examine items close-up. It
covers jobs where poor vision e.g. tunnel vision, could make the work place
unsafe or the job difficult to undertake, e.g. draftsperson working with
detailed drawings; checkout operator reading dockets; work requiring good
hand-eye co-ordination for working with precision or semi-precision tools.
Mainly indoor work
Workers performing these jobs would usually be expected to spend more than
three-quarters of their day indoors, in an office, factory or other enclosed
area protected from the weather.
Reading or writing
These jobs require moderate or better reading and writing skills. Workers may
be expected to prepare, understand or act on written materials, such as
letters or reports. People may wish to avoid these jobs if their reading or
writing English skills are limited to a small range of words or phrases and
symbols. Jobs remaining may still require very basic reading or writing
This occupation offers jobs at the following skill levels:
Para Professional Jobs
Jobs in this group usually require completion of secondary education and/or
completion of some further study of a vocational nature, such as a Diploma or
an Advanced Diploma.
Jobs in this group usually require completion of a recognised Bachelor Degree,
or extensive relevant experience. Some jobs also require post-graduate study,
such as a Graduate Certificate, Graduate Diploma or Master Degree.
At school, you can study these subject(s) to get a good foundation for this
School subjects that include some aspect of the PERFORMING ARTS provide a
useful background to these jobs. In some cases a performing arts subject is a
pre-requisite for entry to courses that provide the training for the job.
Duties and tasks of a Copywriter
Copywriters may perform the following tasks:
- study products or services to decide the main selling features
- assist art directors to create ideas for advertising and promotion, often thinking up names for products and slogans that appear on packaging and other promotional material
- plan and write promotional material that will appeal to the people most likely to buy the product, and submit copy for approval
- write advertisements for newspapers, magazines, radio, television, cinema screens, billboards, catalogues, displays, websites, blogs and social media
- write brochures, annual reports, documents, speeches and other sales and promotional material
- discuss theme, style and length of copy with advertisers or management to determine the most suitable approach.
With experience, and sometimes further training, copywriters may become
creative directors in advertising agencies where they supervise the work of
staff in the design area, or advertising managers in retail or manufacturing
Copywriters may specialise as continuity writers, who write scripts for
announcers to provide continuity for radio and television broadcasts (see the
separate entry for Writer).