11202 专业广告，市场营销和公共关系专业职业 Professional occupations in advertising, marketing and public relations - FLYabroad NOC 2021

lina.C · 2022 年11 月 29 日 01:27

noc_code: “11202”
noc_version: “2021.0”
translation_mode: “basic”
title_en: “Professional occupations in advertising, marketing and public relations”
title_zh: “广告、市场营销和公共关系专业人员”
official_url: “https://noc.esdc.gc.ca/Structure/NOCProfile?GocTemplateCulture=en-CA&code=11202&version=2021.0”
description: “Complete NOC profile for Professional occupations in advertising, marketing and public relations (NOC 11202) in basic translation mode - 100% faithful to official data, bilingual Chinese-English, enhanced with emojis for better readability. Contains occupation definition, job titles, main duties, employment requirements and TEER category system. No salary or employment inference included in basic mode.”
keywords:

NOC 11202
11202 Professional occupations in advertising, marketing and public relations
11202 广告、市场营销和公共关系专业人员
11202 NOC 2021
tags:
noc-1
teer-1
basic-mode

NOC 11202 广告、市场营销和公共关系专业人员 | Professional occupations in advertising, marketing and public relations

关键信息速览 | Key Information

NOC 项目	内容
NOC 代码	`11202`

职业概述

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

📍 职业层级 | Occupational Hierarchy

NOC 11202 广告、市场营销和公共关系专业人员在 NOC 2021 分类体系中的位置：

1 商业、金融和行政职业
  └── 11 金融和商业专业职业
      └── 112 商业专业职业
          └── 1120 人力资源和商业服务专业人员
              └── 11202 广告、市场营销和公共关系专业人员 ⭐ 您在这里

📖 职业定义 | Definition

NOC 11202 广告、市场营销和公共关系专业人员分析 (analyse)、开发 (develop) 和实施 (implement) 传播 (communication) 和促销策略 (promotion strategies) 和信息计划 (information programs)，分析 (analyse) 广告需求 (advertising needs) 并制定 (develop) 适当的广告和市场营销计划 (appropriate advertising and marketing plans)，宣传 (publicize) 活动和事件 (activities and events)，并代表 (on behalf of) 企业 (businesses)、政府 (governments) 和其他组织 (other organizations)，以及表演者 (performers)、运动员 (athletes)、作家 (writers) 和其他有才华的个人 (other talented individuals) 维护媒体关系 (maintain media relations)。他们受雇于 (are employed by) 市场营销和咨询公司 (marketing and consulting firms)、广告公司 (advertising agencies)、公司 (corporations)、协会 (associations)、政府 (government)、社会机构 (social agencies)、博物馆 (museums)、画廊 (galleries)、公共利益团体 (public interest groups) 以及文化 (cultural) 和其他组织 (other organizations)，或者他们可能是个体经营者 (self-employed)。娱乐 (entertainment)、文学 (literary) 和体育 (sports) 代理人 (agents) 等代理人也包括在此单元组中。

📄 **NOC 11202 广告、市场营销和公共关系专业人员** 英文原文 | View Original English Definition

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

💼 职位名称示例 | Illustrative Examples

NOC 11202 广告、市场营销和公共关系专业人员职业的常见职位名称包括：

广告顾问 (Advertising consultant)
传播官 (Communications officer)（紧急服务除外）
传播专家 (Communications specialist)
发展官 - 筹款 (Development officer - fundraising)
数字营销顾问 (Digital marketing consultant)
活动营销专家 (Event marketing specialist)
筹款顾问 (Fundraising consultant)
信息官 (Information officer)
文学代理人 (Literary agent)
营销顾问 (Marketing consultant)
营销协调员 (Marketing coordinator)
媒体协调员 (Media coordinator)
媒体关系官 (Media relations officer)
博物馆教育工作者 (Museum educator)
表演者代理人 (Performers agent)
新闻秘书 (Press secretary)
公共事务官 (Public affairs officer)
公共关系顾问 (Public relations consultant)
公共关系官 (Public relations officer)
宣传人员 (Publicist)
宣传代理人 (Publicity agent)
筹款人 (Fundraiser)
信息顾问 (Information consultant)
信息服务协调员 (Information service coordinator)

📋 **NOC 11202 广告、市场营销和公共关系专业人员** 完整职位名称索引 | Complete Index of Titles

完整职位名称索引 | Complete Index of Titles

演员代理人 (Actor agent)
广告客户经理 (Advertising account executive)
广告客户经理 (Advertising account manager)
广告和促销协调员 (Advertising and promotions coordinator)
广告和促销专家 (Advertising and promotions specialist)
广告活动组织者 (Advertising campaign organizer)
广告顾问 (Advertising consultant)
广告专家 (Advertising specialist)
附属电视台关系管理员 (Affiliated stations relations administrator)
艺术教育家 - 博物馆 (Art educator - museum)
艺术家代理人 (Artist agent)
艺术代理人 (Artistic agent)
助理品牌经理 - 广告 (Assistant brand manager - advertising)
助理新闻秘书 (Assistant press secretary)
运动员代理人 (Athlete agent)
运动员经理 (Athletes manager)
作家代理人 (Author’s agent)
图书宣传员 (Book publicist)
拳击推广人 (Boxing promoter)
职业代理人 (Career agent)
选角代理人 (Casting agent)
临时演员选角代理人 (Casting agent for extras)
传播顾问 (Communications adviser)
传播顾问 (Communications consultant)
传播专家 (Communications expert)
传播官（紧急服务除外） (Communications officer (except emergency services))
传播专家 (Communications specialist)
社区信息官 (Community information officer)
发展官 - 筹款 (Development officer - fundraising)
数字广告专家 (Digital advertising specialist)
数字营销顾问 (Digital marketing consultant)
数字营销协调员 (Digital marketing coordinator)
数字营销项目经理 (Digital marketing project manager)
数字营销专家 (Digital marketing specialist)
娱乐代理人 (Entertainment agent)
活动营销专家 (Event marketing specialist)
筹资官 - 筹款 (Financing officer - fundraising)
筹款人 (Fundraiser)
筹款活动顾问 (Fundraising campaign consultant)
筹款活动组织者 (Fundraising campaign organizer)
筹款顾问 (Fundraising consultant)
筹款组织者 (Fundraising organizer)
信息顾问 (Information consultant)
信息协调员 (Information coordinator)
信息官 (Information officer)
信息服务协调员 (Information service coordinator)
文学代理人 (Literary agent)
营销顾问 (Marketing consultant)
营销协调员 (Marketing coordinator)
营销项目经理 (Marketing project manager)
营销专家 (Marketing specialist)
媒体协调员 (Media coordinator)
媒体活动协调员 (Media events coordinator)
媒体关系协调员 (Media relations coordinator)
媒体关系官 (Media relations officer)
博物馆教育官 (Museum education officer)
博物馆教育工作者 (Museum educator)
音乐家代理人 (Musicians agent)
表演者代理人 (Performers agent)
新闻代理人 (Press agent)
新闻秘书 (Press secretary)
产品经理 - 市场营销 (Product manager - marketing)
促销策略顾问 (Promotion strategies consultant)
公共事务官 (Public affairs officer)
公共事务官 - 加拿大武装部队 (Public affairs officer - Canadian Armed Forces)
公共关系代理人 (Public relations agent)
公共关系顾问 (Public relations consultant)
公共关系协调员 (Public relations coordinator)
公共关系官 (Public relations officer)
公共关系从业者 (Public relations practitioner)
公共关系新闻代理人 (Public relations press agent)
公共关系新闻秘书 (Public relations press secretary)
公共关系代表 (Public relations representative)
公共关系专家 (Public relations specialist)
宣传人员 (Publicist)
宣传代理人 (Publicity agent)
宣传协调员 (Publicity coordinator)
宣传信息官 (Publicity information officer)
娱乐协会信息官 (Recreation association information officer)
销售和促销协调员 (Sales and promotions coordinator)
歌手代理人 (Singers agent)
社交媒体协调员 (Social media coordinator)
社交媒体专家 (Social media specialist)
发言人 (Spokesperson)
体育代理人 (Sports agent)
电视台关系管理员 (Stations-relations administrator)
学生招聘人员 - 高等教育 (Student recruiter - post-secondary education)
人才代理人 (Talent agent)
人才代表 (Talent representative)
戏剧代理人 (Theatrical agent)
戏剧业务代理人 (Theatrical business agent)

📋 主要职责 | Main Duties

NOC 11202 广告、市场营销和公共关系专业人员执行以下部分或全部职责 (performs some or all of the following duties)：

评估产品特性和确定营销需求 - 评估 (Assess) 需推广产品或服务 (products or services to be promoted) 的特性 (characteristics)，以确定 (determine) 机构的营销和广告需求 (marketing and advertising needs of an establishment)
就营销、广告或销售推广机会提供建议 - 就 (on) 营销 (marketing)、广告 (advertising) 或销售推广机会 (sales promotion opportunities) 和策略 (strategies) 向客户提供咨询 (Advise clients)
开发和实施数字营销和广告活动 - 为 (for) 直接 (direct) 和数字营销 (digital marketing) 和广告活动 (advertising campaigns) 开发 (Develop) 策略 (strategies) 和相关内容 (related content) 并实施 (implement)
管理活动后分析 - 管理 (Manage) 活动后分析 (post campaign analysis)，以衡量 (measure) 和报告 (report on) 营销和广告指标 (marketing and advertising metrics)
开发和维护社交媒体账户 - 开发 (Develop) 和维护 (maintain) 社交媒体账户 (social media accounts)，包括 (including) 管理 (managing) 客户评论 (customer reviews) 和推荐 (testimonials)
开发、实施和评估公共关系策略 - 开发 (Develop)、实施 (implement) 和评估 (evaluate) 旨在 (designed to) 向客户 (clients)、员工 (employees) 和公众 (general public) 告知企业 (businesses)、政府 (governments) 和其他组织 (other organizations) 的倡议 (initiatives) 和政策 (policies) 的公共关系策略 (public relations strategies) 和计划 (programs)
进行民意调查 - 进行 (Conduct) 民意 (public opinion) 和态度调查 (attitude surveys)，以识别 (identify) 其组织 (their organization) 服务的主要群体 (key groups) 的兴趣 (interests) 和关注 (concerns)
准备或监督报告和简报的准备 - 准备 (Prepare) 或监督 (oversee) 报告 (reports)、简报 (briefs)、参考书目 (bibliographies)、演讲 (speeches)、演示文稿 (presentations)、网站 (Web sites) 和新闻稿 (press releases) 的准备 (preparation)
组织研讨会、会议和其他活动 - 开发 (Develop) 和组织 (organize) 研讨会 (workshops)、会议 (meetings)、仪式 (ceremonies) 和其他活动 (other events and programs)，用于宣传 (publicity)、筹款 (fundraising) 和信息目的 (information purposes)
安排采访、新闻发布会和其他媒体活动 - 安排 (Arrange) 采访 (interviews)、新闻发布会 (news conferences) 和其他媒体活动 (other media events)
担任组织发言人 - 担任 (Act as) 组织的发言人 (spokesperson)，并回答 (answer) 书面 (written) 和口头 (oral) 询问 (inquiries)
协调特殊宣传活动 - 为内部 (internal) 和外部 (external) 受众 (audiences) 协调 (Coordinate) 特殊宣传活动 (special publicity events) 和促销活动 (promotions)
协助准备宣传材料 - 协助 (Assist in) 准备 (preparation of) 小册子 (brochures)、报告 (reports)、时事通讯 (newsletters) 和其他材料 (other material)
代表有才华的个人 - 代表 (Represent) 和担任 (act as) 有才华的个人 (talented individuals) 或具有特定职业专业知识 (specific occupational expertise) 的个人 (individuals) 的代理人 (agent)
准备或监督合同的准备 - 准备 (Prepare) 或监督 (oversee) 体育 (sports)、文学 (literary)、表演 (performance) 或其他合同 (other contracts) 的准备 (preparation)

📄 **NOC 11202 广告、市场营销和公共关系专业人员** 英文原文 | View Original English Main Duties

This group performs some or all of the following duties:

Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
Advise clients on marketing, advertising or sales promotion opportunities and strategies
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
Manage post campaign analysis to measure and report on marketing and advertising metrics
Develop and maintain social media accounts, including managing customer reviews and testimonials
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
Arrange interviews, news conferences and other media events
Act as spokesperson for an organization and answer written and oral inquiries
Coordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.

🎓 任职要求 | Employment Requirements

NOC 11202 广告、市场营销和公共关系专业人员任职必备条件：

📚 学历要求 | Educational Requirements

必需学历：

通常需要 (is usually required) 商业营销 (business marketing)、公共关系 (public relations)、传播学 (communications)、新闻学 (journalism)、博物馆学 (museology) 或与特定主题 (particular subject matter) 相关的学科 (discipline) 的大学学位 (university degree) 或大专文凭 (college diploma)。

对应加拿大学历框架：TEER 1（大学学位职业，通常需要学士、硕士或博士学位）

🏅 专业资格 | Professional Designations

可能要求以下资格：

公共关系从业者 (Practitioners in public relations) 可能需要 (may require) 公共关系认证 (APR (Accredited in Public Relations)) 资格。

📄 **NOC 11202 广告、市场营销和公共关系专业人员** 英文原文 | View Original English Employment Requirements

A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

💡 附加信息 | Additional Information

✨ 专业领域和职业发展 | Specializations and Career Progression

文学代理人 (Literary agents) 专门代表 (specialize in representing) 特定类型的作家 (specific types of authors) 和作者 (writers)。表演代理人 (Performance agents) 专门代表 (specialize in representing) 歌手 (singers)、音乐家 (musicians)、演员 (actors) 或其他表演者 (other performers)。体育代理人 (Sports agents) 专门代表 (specialize in representing) 特定运动员 (specific athletes) 或运动队 (sports teams)。
随着额外的培训 (additional training) 和经验 (experience)，有可能晋升 (Progression is possible) 到公共关系 (public relations)、传播学 (communications) 和筹款 (fundraising) 的管理职位 (managerial positions)。

📄 **NOC 11202 广告、市场营销和公共关系专业人员** 英文原文 | View Original English Additional Information

Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.

🚫 排除职业 | Exclusions

以下职业不属于 NOC 11202 广告、市场营销和公共关系专业人员类别：

作者和作家（技术类除外） (Authors and writers (except technical))
参见 51111 作者和作家（技术类除外）

会议和活动策划师 (Conference and event planners)
参见 12103 会议和活动策划师

业务发展官员和市场研究员及分析师 (Business development officers and market researchers and analysts)
参见 41402 业务发展官员和市场研究员及分析师

📊 TEER 系统说明 | TEER Category System

NOC 11202 广告、市场营销和公共关系专业人员对应 TEER 1 大学学位职业 (Occupations usually require a university degree)。

TEER (Training, Education, Experience and Responsibilities) 是 NOC 2021 引入的新分类系统，替代了旧版 NOC 2016 的技能水平分类 (Skill Level)。

🎯 TEER 1 - 大学学位职业特征

TEER 1 包括：

通常需要学士 (bachelor’s)、硕士 (master’s) 或博士学位 (doctorate)。

典型要求：

完成大学学士学位 (completion of a university bachelor’s degree)；或
完成数年的大学 (several years of university) 或大专 (college) 教育，并具备数年相关经验 (several years of experience)，以及特定的专业培训 (specific training)。

职位特点：

需要高水平的专业知识 (high level of specialized knowledge)。
复杂问题解决能力 (complex problem-solving skills)。
独立判断和决策 (independent judgment and decision-making)。

TEER 系统完整分类：

TEER 类别	说明	典型要求
TEER 1	管理职业	大学学位或大专+经验
TEER 1	大学学位职业	学士/硕士/博士学位
TEER 1	大专/学徒职业	2-3年大专文凭或学徒训练
TEER 1	中学后教育职业	2年以下大专或学徒训练
TEER 1	中学教育职业	高中文凭或数周在职培训
TEER 1	短期培训职业	短期工作示范或在职培训

微出国版权声明 | Copyright Notice

本内容基于 Employment and Social Development Canada (ESDC) NOC 2021 Version 1.0 和 Statistics Canada 官方数据整理，由微出国 (veryvisa.com) 编译制作。

数据来源 | Data Sources:

ESDC NOC 2021 Unit Group 11202: https://noc.esdc.gc.ca/Structure/NOCProfile?GocTemplateCulture=en-CA&code=11202&version=2021.0

NOC 2021 Introduction: https://www.statcan.gc.ca/en/subjects/standard/noc/2021/introduction

翻译模式 | Translation Mode: 基础模式 (Basic Mode) - 100% 忠实于官方数据，不包含联网搜索的薪资和就业推断信息。本文档仅翻译 JSON 原文字段，使用 emoji 美化和中英文对照增强可读性。