OSCA 112 商业推广与传播经理 | Business Promotion and Communications Managers
澳大利亚 OSCA 次要组 112 商业推广与传播经理（Business Promotion and Communications Managers）是技能等级 1 的高级管理职位，负责规划、组织、指挥、控制和协调组织内的广告、业务发展、销售、市场营销和传播（公共关系）活动。
| OSCA | 澳大利亚标准职业分类架构 |
|---|---|
 职业类别 |
商业推广与传播经理 Business Promotion and Communications Managers |
 OSCA 代码 |
112 |
 技能等级 |
Level 1 |
 学历等级 |
学士学位或更高学历 / 至少五年相关经验 |
职业定义
规划、组织、指挥、控制和协调组织内的以下活动：
- 广告（Advertising）
- 业务发展（Business development）
- 销售（Sales）
- 市场营销（Marketing）
- 传播（公共关系 - Communications (public relations)）
资格要求
技能等级 1：
学士学位或更高学历
或至少 五年相关工作经验
单元组（2个）
| 代码 | 中文名称 | 英文名称 |
|---|---|---|
| 1121 | 商业推广经理 | Business Promotion Managers |
| 1122 | 传播经理（公共关系） | Communications Managers (Public Relations) |
重要排除说明
广告专员和市场营销专业人员（Advertising Specialists and Marketing Professionals）不包含在此次要组中。
广告专员被归入职业 221131 广告专员（Advertising Specialist）。
市场营销专业人员被归入单元组 2215 市场营销专业人员（Marketing Professionals）。
Australia Occupational Standard Classification for Australia (OSCA)
Code: 112
Title: Business Promotion and Communications Managers
Skill Level: 1
Overview
Plan, organise, direct, control and coordinate the advertising, business development, sales, marketing and communications (public relations) activities within organisations.
OSCA Skill Level
The occupations in this minor group have a skill level corresponding to the qualifications and experience below.
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Subcategories
1121 Business Promotion Managers
1122 Communications Managers (Public Relations)
Important Exclusions
Advertising Specialists and Marketing Professionals are excluded from this minor group. Advertising Specialists are included in Occupation 221131 Advertising Specialist. Marketing Professionals are included in Unit Group 2215 Marketing Professionals.