MPNP Business Intent - 曼省省提名商业移民商业计划书

加拿大签证与移民 MBPNP曼省省提名
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从 曼省省提名投资移民介绍(MPNP-B Manitoba Provincial Nominee Program for Business) 继续讨论：

MPNP Business Intent - 曼省省提名商业移民商业计划书 - 飞出国

曼省商业移民主要是为那些有商业经验、足够的投资资金，并且打算在曼省开办或收购企业的申请人。

需要提供Summary of Business Intent的原因主要有以下3点：

1.一个合理的Business Intent，表明申请人已经彻底的想清楚，并且想出了一个在曼省经营企业的商业计划，这个计划需要其利用已有的知识和技术。Business Intent需要经过深思熟虑，证明其成功的可行性。

2.为了评估Business Intent是否满足最低的投资要求，申请人将会活跃并且持续参与企业的管理。

3.为了确定 Deposit Agreement中的条款，根据此协议，申请人可以申请退回保证金。

The Manitoba Provincial Nominee Program – Business (MPNP-B) is for individuals with proven business experience, sufficient available capital to invest, and who intend to establish and operate a new or existing business in Manitoba. The Province of Manitoba requires that applicants provide details of the business which they intend to undertake once they land in Manitoba.

The Summary of Business Intent is required for three reasons:

  1. A sound business intent is a good indication that the applicant has thought through the idea and has come up with a business plan to operate in Manitoba that will utilize his/her existing skills. The business intent should contain a well-thought out idea to demonstrate that the business has a reasonable chance of success.

  2. To assess whether the intended business meets the minimum investment requirements and that the applicant will have an active and ongoing role in the management of the business.

  3. To determine the terms and conditions of the Deposit Agreement under which the deposit will be released.

Summary of Business Intent 准备指南 - 飞出国

Summary of Business Intent需包含以下内容：

I.商业构想/风险，包括：

  • 对商业构想的描述；
  • 企业将会提供的产品或服务；
  • 市场份额；
  • 目标客户群；
  • 覆盖的地域（地区或者国家）；
  • 说明是新开的企业还是部分或全部收购的企业。

II.个人信息：

  • 教育背景：
  • 学历是否与商业构想有关系；
  • 商业经验；
  • 是否有与proposed business idea相关的商业经验；
  • 如果没有相关经验，你的知识和技能能否应用到proposed business idea中。
  • 学历和技能：
  • 与proposed business idea相关的培训；
  • 语言能力：
    • 语言能力；
    • 语言障碍；

III.关键因素

  • 了解政府相关的法规，如环境法、卫生条例，市政分区要求，劳动法规等。
  • 是否有保险要求。
  • 除了以上列出的，还要列出所有预期的挑战。

IV.市场分析

  • 市场规模
  • 市场的规模的大小，它是地方，区域，国家，或以出口为导向？
  • 细分市场
  • 这部分市场将在拟议的业务目标？例如，机动车交易市场是由许多段：豪华，家庭，结构紧凑，四轮驱动。
  • 市场趋势
  • 是市场不断增长，萎缩，或静态？什么是行业的预测？
  • 目标市场和客户资料
  • 什么样的客户是你的客户群？提供人口统计数据。
  • 竞争
  • 列出现有的竞争对手。
  • 如何与竞争对手进行抗衡。
  • 如何区分竞争对手的产品（可以是营销/推广的一部分）。
  • 营销和推广
  • 通过何种营销方式推广企业和产品。

V.资源要求

  • 位置和分布
  • 经营场所是自有的还是租用的
  • 经营场所的位置
  • 经营场所的位置，是否靠近供应商，客户，货运路线
  • 厂房及设备
  • 需要什么类型的设备，是否有任何特殊的设备？
  • 供应商
    • 确定将供给原料或服务的供应商。
    • 供应商出现问题时是否有一个应急计划。
  • 分销渠道
  • 什么渠道将被用于分发产品或服务，零售，互联网，送货上门。
  • 你是独家分销商，或者是卖给其他零售商。
  • 专业顾问
  • 您是否计划使用外部专业服务，通常会需要会计师和律师。
  • 还可能包括Web开发人员和营销顾问。

VI.人力资源要求

  • 你的角色
  • 你将要在公司担任的角色，并标明你会积极持续参与公司的日常管理；
  • 提供组织架构图。
  • 雇员
  • 是否需要招聘员工，如果是，提供寻找、招聘和留住员工的策略。
  • 是否考虑到联邦职业安全和健康法规，以及工资等。
  • 是否雇佣了工资发放的会计，如果没有，你是否熟悉工资扣款相关事宜，如个税，保险，养老金扣款等。

VII.财务分析

  • 资本要求
  • 多少资金才能让企业启动。
  • 多少资本能保证企业的持续运营？
  • 学分要求
  • 需要多少融资。
  • 资金来源（金融机构？私人投资者？）
  • 投资明细
  • 列出投资总额。
  • 如何分配投资总额。
  • 列出用于投资的个人的资金额，以及融资的金额（借用）。

I. Business Idea/Venture

Describe proposed business idea or venture and include:

  • A description of the proposed business idea.
  • Products or services that will be provided.
  • Market segment business will compete in.
  • Who the target customers are.
  • The geographic coverage – local, regional or national.
  • Identify whether this is a new business start-up or a partial/whole takeover of an existing business.

II. Personal Details

  • Education background
    • Does your education relate to the proposed business idea?
    • Business experience?
    • Do you have business experience in the proposed business idea?
    • If no relevant experience, can your knowledge or experience be applied to the proposed business idea?
  • Qualifications and skills
    • Other training or learned skills that are relevant to the proposed business idea.
  • Language skills
    • Language proficiency
    • Language barriers

III. Critical Factors

  • Identify government regulations that will be applicable to the proposed business idea such as environmental regulations, health regulations, municipal zoning requirements, and labour rules.
  • Are there special insurance requirements?
  • Outline any overall anticipated challenges in addition to those identified above.

IV. Market Analysis

  • Market size
    • What is the size of the market? Is it local, regional, national, or export-oriented?
  • Market segment
    • Which segment of the market will the proposed business target? For example, the motor vehicle market is made up of many segments: luxury, family, compact, 4WD.
  • Market trends
    • Is the market growing, contracting, or static? What is the industry forecast?
  • Target market and customer profile
    • What kind of customers will your proposed business target? Provide demographics data.
  • Competition
    • List the existing competitors.
    • How will the proposed business compete against competitors?
    • How to differentiate product from competitor (can be part of marketing/promotion).
  • Marketing and promotion
    • What marketing efforts will be required to promote the business and products?

V. Resource Requirements

  • Location and distribution
    • Will the premise be owned or leased?
    • Where will the premise be located?
    • Is the planned location close to suppliers, customers, trucking routes?
  • Plant and equipment
    • What type of equipment will be required? Is there any special equipment?
  • Suppliers
    • Identify suppliers that will supply the raw material or services.
    • Is there a contingency plan if a vital supply source fails?
  • Distribution Channel
    • What channel will be used to distribute products or services–retail, internet, door-to-door?
    • Will you be the exclusive distributor, or will you resell to other retailers?
  • Professional Advisors
    • Do you plan to use outside professional services? Normally accountants and lawyers are required for financial and legal matters.
    • Others may include web developers and marketing consultants.

VII. Human Resource Requirements

  • Your role
    • You must outline your intended role and clearly demonstrate that you will have an active and ongoing day-to-day role in the management of the business.
    • Please provide an organization chart.
  • Employees
    • Will you employ workers? If so, what are the strategies around finding, hiring and keeping employees?
    • Have you taken into consideration federal and provincial regulations around occupational safety and health, as well as labour issues such as wages?
    • Will you employ an accountant for payroll issues? If not, are you familiar with requirements for making payroll deductions, such as Income Tax, Employment Insurance (EI) and Canada Pension Plan contributions (CPP)?

VI. Financial Feasibility

  • Capital requirements
    • How much capital is required to get the business started?
    • How much capital is required to keep the business going before break-even occurs?
  • Credit requirements
    • Will financing be required? How much?
    • Source of financing? (Financial institutions? Private investors?)
  • Breakdown of investment
    • List the total amount of investment.
    • List how the investment will be broken down.
    • List the amount of personal funds to be invested as well as amount to be financed (borrowed).

官网：
http://www.gov.mb.ca/jec/invest/pnp-b/p_intent.html
http://www.gov.mb.ca/jec/invest/pnp-b/p_guidelines.html

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