131114公关经理评估基础要求
ANZSCO职业定义是该职业评估的基础，ANSCO职业定义会明确说明从事该职业所需的学历，工作经验以及职责要求。
The Australia and New Zealand Standard Classification of Occupations (ANZSCO) is the basis for the assessment of applicants’ qualifications and experience required to perform specific jobs and what the tasks are that the applicant is expected to have performed in that occupation.
澳洲教育部的国家教育概况是所有学历评估的基础。
The Country Education Profiles prepared by the Australian Government Department of Education are the basis for any educational assessment.
131114公关经理评估工作年限要求
- 如果申请人有本科或者硕士学历，则需要满足：
- 至少有三年从事公关相关职位，以及
- 这三年内至少有两年需要是公关经理职位
Where an applicant holds a relevant Bachelor’s or Master’s degree comparable to an equivalent AQF qualification, the applicant must have demonstrated employment experience:
- in a PR-related role for at least three years; and
- in the role as PR Manager for at least two out of these three years.
- 如果申请人没有本科学历，则需要满足：
- 至少五年从事公关相关职位，以及
- 这三年内至少有两年需要是公关经理职位
Where the applicant does not hold a relevant Bachelor’s or Master’s degree comparable to an equivalent AQF qualification, the applicant must have demonstrated employment experience:
- in a PR-related role for at least five years; and
- in the role as PR Manager for at least two out of these five years.
131114公关经理评估工作职责要求
- 公关经理负责一个企业机构公关活动的规划，组织，领导，控制和协调。
Public Relations Managers plan, organise, direct, control and coordinate the public relations activities within an organisation.
- 公关经理的职责需要在决策水平，且对公司的公关事务有决策权。
The applicant’s responsibilities as PR Manager must clearly be at a strategic level with decision-making authority in key PR-related matters.
- 公关经理的职责需要包括持续性的领导员工活动以及监督员工业绩和发展。
The applicant’s responsibilities must have included directing the employees’ activities and monitoring their performance and development on an ongoing basis.
- 公关经理的具体工作职责需要符合ANZSCO，具体如下：
- 指导销售策略的制定和实施，设定销售目标，以最大程度地提高企业机构的销售和客户忠诚度 directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- 指导策略的制定和实施，以将企业机构的商品和服务推广给尽可能多的人 directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- 通过创建和加强品牌形象或品牌忠诚度来指导策略的制定和实施，以增加企业机构的商品和服务的消费量 directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- 指导策略的制定和实施，以建立和维护企业机构在客户，投资者和广大公众前的形象和声誉 directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public.
131114公关经理评估管理职责级别要求
- 申请人需要IML定义的IML’s Management Competency Framework来说明管理职责级别，主要有以下三方面（具体参考 飞出国2021澳洲IML（原AIM）高管职业评估介绍 ）：
- Manage Self 自我管理能力
- Manage and Lead the Business 管理和领导公司的能力
- Manage and Lead Others 管理和领导他人的能力
- 从以上三个方面，申请人需要各自选择一个能力要素，并针对所选的能力要素来进行说明，每一个能力要素说明不少于300字，具体要求：
- 用工作中的实际案例来说明管理职责
- 说明个人如何做以及为什么这么做的
- 说明这么做的结果如何，以及
- 从所做的事情中学到了什么
For each of the three competencies selected, the applicant must describe how they achieved these in 300 words or less. The applicant must
- use specific examples from their demonstrated work experience,
- state what they personally did and why,
- what the outcome was and
- what they learned from it.
131114公关经理评估职位，汇报关系及公司规模要求
- 公关经理职业评估会因为公司机构的规模及架构复杂度有所影响，比如公司规模越大，那么应该是越符合的
- 公关经理应该是公司机构这一职能版块的最高职位，汇报对象是高级领导团队成员，且应当有直接下属的管理人员
- The PR Manager position held by the applicant must be the most senior functional position;
- The applicant is expected to have reported to either a Senior Leadership Team member or the Head of a division/department or equivalent; and
- The applicant is expected to have supervised either qualified or administrative staff.
To be assessed as a PR Manager for migration purposes, the size and complexity of the organisation will influence the assessment.
