ANZSCO 2253 公关专业人员 | Public Relations Professionals
ANZSCO 单元组 2253 - 公关专业人员（英文：Public Relations Professionals）
公关专业人员计划、开发、实施和评估信息和沟通策略，以创造对组织、其商品和服务以及其在社区中的角色的理解和有利看法。
| ANZSCO | 澳大利亚和新西兰标准职业分类 2022 |
|---|---|
 职业类别 |
公关专业人员 Public Relations Professionals |
 ANZSCO 代码 |
2253 |
 层级 |
单元组（Unit Group） |
 上级分类 |
2 > 22 > 225 |
 技能等级 |
ANZSCO 技能等级 1 |
 版本 |
2022 (22/11/2022) |
职业定义
公关专业人员计划、开发、实施和评估信息和沟通策略，以创造对组织、其商品和服务以及其在社区中的角色的理解和有利看法。
技能等级要求
本单元组中的大多数职业具有与以下所列资格和经验相称的技能水平。在某些情况下，可能除正式资格外还需要相关经验和/或在职培训。
澳大利亚及新西兰 (Australia and New Zealand):
| 技能等级 | 学历要求 | 经验替代 |
|---|---|---|
| 等级 1 | 学士学位或更高学历 | 至少五年相关工作经验 |
主要任务
宣传策划：计划和组织宣传活动和沟通策略
政策建议：就政策、方案和做法的公关影响向高管提供建议
新闻管理：准备和控制新闻和新闻稿的发布
民意调研：进行和委托民意调研，分析调查结果，并规划公关和推广活动
活动组织：组织特别活动、研讨会、娱乐、比赛和社会活动，以促进善意和有利的宣传
媒体代表：代表组织并安排高管接受宣传媒体的采访
商务社交：参加商业、社交和其他活动以推广组织
素材获取：委托和获取照片和其他插图材料
内容审核：选择、评估和修改宣传作家、摄影师、插画师等提交的材料，以创造有利的宣传
具体职业（1 个）
| 代码 | 中文名称 | 英文名称 |
|---|---|---|
| 225311 | 公关专业人员 | Public Relations Professional |
225311 公关专业人员 | Public Relations Professional
职业代码： 225311
定义： 计划、开发、实施和评估信息和沟通策略，以创造对组织、其商品和服务以及其在社区中的角色的理解和有利看法。
技能等级： ANZSCO 技能等级 1
专业化职称：
- 媒体联络官 (Media Liaison Officer)
- 新闻官 (Press Officer)
- 推广官 (Promotions Officer)
- 公共事务官 (Public Affairs Officer)
- 公关顾问 (Public Relations Consultant)
- 公关官 (Public Relations Officer)
Australia and New Zealand Standard Classification of Occupations (ANZSCO 2022)
Released: 22/11/2022
Code: 2253
Level: Unit Group
Title: Public Relations Professionals
Description
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
Skill Level
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity
Occupation:
- 225311 Public Relations Professional
225311 Public Relations Professional
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Skill Level: 1
Specialisations:
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer