ANZSCO 2251 广告和市场营销职业人员职责概述 - FLYabroad

  • 广告和营销职业人员发展和协调广告策略和宣传活动,确定新产品和服务的市场,并为新的和现有的商品和服务开发市场。ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

ANZSCO 2251 广告和市场营销职业人员技能要求 Indicative Skill Level - FLYabroad

  • 澳大利亚和新西兰 In Australia and New Zealand:
  • 此类别的大多数职业要求本科或本科以上学历。至少5年的工作经验可以代替正式的学历要求。有时,除了正式的学历要求,还需要相关的工作经验和/或在职培训经历 (ANZSCO 技能一级) Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

ANZSCO 2251 广告和市场营销职业人员主要职责 Tasks Include - FLYabroad

  • 计划,开发并组织广告政策和活动以促进销售目标的完成 planning, developing and organising advertising policies and campaigns to support sales objectives
  • 对主管和客户提出广告策略和活动方面的建议以完成既定市场目标,形成在消费者中的知名度并对商品的特点进行有效的推销 advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • 在时间和预算许可的范围内协调广告活动,包括了一些特殊的活动,如艺术品,广告文案,媒体脚本,电视和电影产品以及媒体安排 coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • 分析关于消费者模式和选择权的资料 analysing data regarding consumer patterns and preferences
  • 对现有和将来的消费者趋势进行说明和预测 interpreting and predicting current and future consumer trends
  • 为新商品和服务研究潜在的需求和市场特点并收集和分析相关数据以及其他方面的统计信息 researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • 通过对市场营销目标,政策和项目的准备和执行从而促进贸易增长和发展 supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • 分配和进行市场调查以确认新的或已有的商品和服务的营销机会 commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • 对所有影响市场营销的元素提出建议,如产品定价,广告,促销活动和销售渠道 advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

ANZSCO 2251 广告和市场营销职业人员职位列表 List of occupations - FLYabroad

  • 225111 广告专家 Advertising Specialist
  • 225112 市场研究分析师 Market Research Analyst
  • 225113 市场营销专家 Marketing Specialist


  • 可替换的职业名称 Alternative Titles:
    • 广告策划人 Advertising Account Executive
    • 广告策划经理 Advertising Account Manager
    • 创意总监(广告)Creative Director (Advertising)
  • 设计和协调广告活动,促使消费者购买特定的商品或服务 Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
  • 技术等级:1 Skill Level: 1


  • 为新商品和服务决定市场,发展广告策略并为商务组织规划最好的贸易地点 Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
  • 技术等级:1 Skill Level: 1


  • 可替换的职业名称 Alternative Titles:
    • 市场营销顾问 Marketing Consultant
    • 市场营销协调人 Marketing Coordinator
    • 市场营销专员 Marketing Officer
  • 辨别市场开拓机会,并为某组织的商品和货物定价和促销以及市场开拓计划的发展,协调和执行方面提供建议 Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation’s goods and services.
  • 技术等级:1 Skill Level: 1
  • 职业方向:Specialisations:
    • 品牌经理 Brand Manager
    • 统筹经理 Category Manager
    • 产品经理 Product Manager
    • 销售促销专员 Sales Promotion Officer

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  • 接下来的5年内,即截止到2019年11月,广告及营销专家的职位空缺数量预计将会较高,超过50000。职位空缺包括就业增长和人员流动(人员流动指的是工人的换岗或者离职)。

  • 在过去5年里,该职业就业情况增长强劲(以百分比计算),且从长期来看(10年)该职业就业情况也增长强劲。预计到2019年11月,广告及营销专家就业情况将会非常强劲地增长。

  • 这是一个需求量非常大的职业(2014年11月的需求量达58600个),表明该职业在大部分地区都有就业机会。

  • 广告及营销专家中全职工作者比例高于所有职业平均比例,占81.5%。全职广告及营销专家,平均每周工作40.3小时(所有职位平均每周40.9小时), 且收入高于所有职业平均收入,一般7位数。此外,广告及营销专家失业率等于所有职业平均失业率。

  • 广告及营销专家教育水平普遍是学士学位,其中约占47.3%。

  • 广告及营销专家主要从事专业、科学与技术服务、制造业和批发贸易。

  • Over the five years to November 2019, the number of job openings for Advertising and Marketing Professionals is expected to be high (greater than 50,000). Job openings count both employment growth and turnover (defined as workers leaving their occupation for other employment or leaving the workforce). Further information about job openings and projected employment growth is available on the Help page.
  • Employment for this occupation rose strongly (in percentage terms) in the past five years and rose strongly in the long-term (ten years). Looking forward, employment for Advertising and Marketing Professionals to November 2019 is expected to grow very strongly.
  • This is a very large occupation (58,600 in November 2014) suggesting that opportunities should be available in most regions.
  • Advertising and Marketing Professionals have an above average proportion of full-time jobs (81.5 per cent). For Advertising and Marketing Professionals working full-time, average weekly hours are 40.3 (compared to 40.9 for all occupations) and earnings are above average - in the seventh decile. Unemployment for Advertising and Marketing Professionals is average.
  • The most common level of educational attainment for Advertising and Marketing Professionals is Bachelor degree (47.3 per cent).
  • Advertising and Marketing Professionals are mainly employed in Professional, Scientific and Technical Services, Manufacturing and Wholesale Trade.

Key Indicators

These data show 9 key indicators for this occupation - employment size, full-time share of employment, earnings, unemployment, historical employment growth (long-term, medium term and short-term), future employment growth, mix of industries and job openings. Estimates have been rounded and consequently some discrepancies may occur between sums of the component items and totals.

2251 Job Prospects

2251 职业统计数据 Statistics

  • 周薪(税前)Weekly Earnings (before tax)

  • 就业水平 Employment Level (thousands)

  • 增长比例 Recent Job Growth (per cent)

  • 按性别计算就业增长 Employment Growth by Gender (thousands)

  • 性别比例 Gender (per cent share)

  • 周工作小时数 Weekly Hours Worked

  • 年龄 Age Profile (per cent share)

  • 各州就业比例 Employment by State and Territory (per cent share)

  • 所在行业 Main Employing Industries (per cent share)

  • 教育程度 Educational Attainment (per cent of employment)

2251 职业找工作信息

数据来源: 及

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