10022 广告、营销和公共关系经理 Advertising, marketing and public relations managers-FLYabroad NOC 2021

lina.C · 2022 年12 月 7 日 02:05

noc_code: “10022”
noc_version: “2021.0”
translation_mode: “basic”
title_en: “Advertising, marketing and public relations managers”
title_zh: “广告、市场营销和公共关系经理”
official_url: “https://noc.esdc.gc.ca/Structure/NOCProfile?GocTemplateCulture=en-CA&code=10022&version=2021.0”
description: “Complete NOC profile for Advertising, marketing and public relations managers (NOC 10022) in basic translation mode - 100% faithful to official data, bilingual Chinese-English, enhanced with emojis for better readability. Contains occupation definition, job titles, main duties, employment requirements and TEER category system. No salary or employment inference included in basic mode.”
keywords:

NOC 10022
10022 Advertising, marketing and public relations managers
10022 广告、市场营销和公共关系经理
10022 NOC 2021
tags:
noc-1
teer-0
basic-mode

NOC 10022 广告、市场营销和公共关系经理 | Advertising, marketing and public relations managers

关键信息速览 | Key Information

NOC 项目	内容
NOC 代码	`10022`

职业概述

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

| TEER 类别 | TEER 1 |
| 主要类别 | 1 - 商业、金融和行政职业 (Business, finance and administration occupations) |
| 主要组别 | 10 - 行政服务、财务和商业服务（广播除外）专业中级管理职业
(Specialized middle management occupations in administrative services, financial and business services and communication (except broadcasting)) |
| 次要组别 | 100 - 行政服务、财务和商业服务（广播除外）专业中级管理职业
(Specialized middle management occupations in administrative services, financial and business services and communication (except broadcasting)) |
| 次级组别 | 1002 - 金融和商业服务经理 (Managers in financial and business services) |
| 数据版本 | NOC 2021 Version 1.0 |

职业层级 | Occupational Hierarchy

NOC 10022 广告、市场营销和公共关系经理在 NOC 2021 分类体系中的位置：

1 商业、金融和行政职业
  └── 10 行政服务、财务和商业服务（广播除外）专业中级管理职业
      └── 100 行政服务、财务和商业服务（广播除外）专业中级管理职业
          └── 1002 金融和商业服务经理
              └── 10022 广告、市场营销和公共关系经理 ⭐ 您在这里

📖 职业定义 | Definition

NOC 10022 广告、市场营销和公共关系经理计划、组织、指导、控制和评估 (plan, organize, direct, control and evaluate) 参与 (involved in) 商业 (commercial)、工业 (industrial) 和电子商务 (e-business) 广告 (advertising)、市场营销 (marketing) 和公共关系 (public relations) 的机构和部门的活动 (activities of establishments and departments)。他们受雇于 (are employed by) 商业和工业机构 (commercial and industrial establishments)、政府部门 (government departments) 以及广告 (advertising)、市场营销 (marketing) 和公共关系公司 (public relations firms) 或咨询企业 (consulting businesses)。

📄 **NOC 10022 广告、市场营销和公共关系经理** 英文原文 | View Original English Definition

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

💼 职位名称示例 | Illustrative Examples

NOC 10022 广告、市场营销和公共关系经理职业的常见职位名称包括：

广告总监 (Advertising director)
广告经理 (Advertising manager)
电子商务经理 (Electronic business (e-business) manager)
筹款活动经理 (Fundraising campaign manager)
互联网传播经理 (Internet communications manager)
市场营销经理 (Marketing manager)
媒体关系总监 (Media relations director)
促销经理 (Promotions manager)
公共关系总监 (Public relations director)
销售和市场营销经理 (Sales and marketing manager)
网站传播经理 (Web communications manager)
网站市场营销经理 (Web marketing manager)

📋 **NOC 10022 广告、市场营销和公共关系经理** 完整职位名称索引 | Complete Index of Titles

完整职位名称索引 | Complete Index of Titles

广告管理员 (Advertising administrator)
广告代理经理 (Advertising agency manager)
广告总监 (Advertising director)
广告经理 (Advertising manager)
代理营销部门经理 (Agency marketing department manager)
业务经理 - 销售和广告 (Business manager - sales and advertising)
活动经理 (Campaign manager)
渠道营销经理 (Channel marketing manager)
发行经理 (Circulation manager)
商业网络开发经理 (Commercial network development manager)
传播总监 (Communications director)
传播总监 - 销售和市场营销 (Communications director - sales and marketing)
传播经理 (Communications manager)
传播经理 - 公共关系 (Communications manager - public relations)
社区关系总监 (Community relations director)
企业事务经理 (Corporate affairs manager)
信函和公众咨询经理 (Correspondence and public inquiries manager)
创意服务总监 (Creative services director)
发展总监 - 年度捐赠 (Director of development - annual giving)
电子商务经理 (E-business manager)
选举活动经理 (Election campaign manager)
电子商务经理 (Electronic business (e-business) manager)
电子商务经理 (Electronic commerce (e-commerce) manager)
对外关系总监 (External relations director)
筹款活动经理 (Fundraising campaign manager)
平面设计公司经理 (Graphic design firm manager)
信息和传播经理 (Information and communications manager)
信息服务经理 (Information service manager)
互联网传播经理 (Internet communications manager)
互联网网站经理 (Internet site manager)
经理 - 市场营销服务 (Manager - marketing services)
市场开发经理 (Market development manager)
市场营销总监 (Marketing director)
市场营销主管 (Marketing executive)
市场营销经理 (Marketing manager)
媒体广告经理 (Media advertising manager)
媒体关系总监 (Media relations director)
媒体关系经理 (Media relations manager)
在线营销经理 (Online marketing manager)
促销经理 (Promotions manager)
公共事务总监 (Public affairs director)
公共信息总监 (Public information director)
公共关系总监 (Public relations director)
公共关系经理 (Public relations manager)
宣传管理员 (Publicity administrator)
宣传总监 (Publicity director)
宣传经理 (Publicity manager)
区域传播总监 (Regional communications director)
销售代理营销部门总监 (Sales agency marketing division director)
销售和广告经理 (Sales and advertising manager)
销售和市场营销总监 (Sales and marketing director)
销售和市场营销经理 (Sales and marketing manager)
销售和宣传经理 (Sales and publicity manager)
销售总监 - 计算机营销开发 (Sales director - computer marketing development)
销售推广经理 (Sales promotion manager)
社交媒体社区经理 (Social media community manager)
网站传播经理 (Web communications manager)
网站市场营销经理 (Web marketing manager)

📋 主要职责 | Main Duties

NOC 10022 广告、市场营销和公共关系经理执行以下部分或全部职责 (performs some or all of the following duties)：

广告经理
- 计划、指导和评估 (Plan, direct and evaluate) 制定和实施 (develop and implement) 广告活动 (advertising campaigns) 以促进产品和服务销售 (promote the sales of products and services) 的公司和部门的活动 (activities of firms and departments)。
市场营销经理
- 为产品和服务建立分销网络 (Establish distribution networks for products and services)，启动 (initiate) 市场研究 (market research) 并分析 (analyze) 其结果 (findings)，协助 (assist in) 产品开发 (product development)，并指导 (direct) 和评估 (evaluate) 机构的营销策略 (marketing strategies of establishments)。
公共关系经理
- 指导和评估 (Direct and evaluate) 代表企业 (on behalf of businesses)、政府 (governments) 和其他组织 (other organizations) 制定和实施 (develop and implement) 沟通策略 (communication strategies) 和信息计划 (information programs)、宣传活动和事件 (publicize activities and events) 以及维护媒体关系 (maintain media relations) 的机构和部门。
电子商务经理
- 计划、组织、指导、控制和评估 (Plan, organize, direct, control and evaluate) 互联网 (Internet)、内联网 (Intranet) 和移动应用程序 (mobile applications) 的设计 (design)、开发 (development) 和维护 (maintenance)，以管理 (manage) 组织的在线商业模式 (organization’s online business model) 和战略 (strategy)。
- 与 (Collaborate with) 广告 (advertising)、市场营销 (marketing) 和公共关系团队 (public relations teams) 合作 (to plan, develop, evaluate and manage) 计划、开发、评估和管理 (plan, develop, evaluate and manage) 组织的在线形象 (organization’s online presence)，包括 (including) 公共关系 (public relations)、传播 (communications)、市场营销 (marketing)、商业活动 (commercial activities) 和社交媒体管理 (social media management)。

📄 **NOC 10022 广告、市场营销和公共关系经理** 英文原文 | View Original English Main Duties

This group performs some or all of the following duties:

Advertising managers
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.Marketing managersEstablish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.Public relations managersDirect and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.E-business managersPlan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategyCollaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.Public relations managersDirect and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.E-business managersPlan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategyCollaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.E-business managersPlan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategyCollaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business managers
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategyCollaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.
Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategy
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

🎓 任职要求 | Employment Requirements

NOC 10022 广告、市场营销和公共关系经理任职必备条件：

📚 学历要求与经验 | Educational Requirements and Experience

广告和公共关系经理：

需要 (are required) 传播学 (communications)、公共关系 (public relations)、市场营销 (marketing)、新闻学 (journalism) 或相关领域 (related field) 的大学学位 (university degree) 或大专文凭 (college diploma)；
以及
需要 (and several years of experience) 在广告 (advertising)、公共关系 (public relations) 或传播专员 (communications officer) 职位 (position) 或相关职业 (related occupation) 中有数年经验。

市场营销经理：

需要 (are required) 商业管理 (business administration) 或相关领域 (related field) 且专攻 (specialization in) 销售 (sales) 或市场营销 (marketing) 的大学学位 (university degree) 或大专文凭 (college diploma)；
以及
需要 (and several years of experience) 作为销售 (sales)、市场营销 (marketing) 或公共关系代表 (public relations representative) 或相关职业 (related occupation) 的数年经验。

电子商务经理：

通常需要 (are usually required) 电子商务 (electronic commerce)、网站内容开发 (Web site content development) 或互联网和移动服务 (Internet and mobile services) 相关领域 (related to) 的大学学位 (university degree) 或大专文凭 (college diploma)；
以及
通常需要 (and experience) 网站设计 (Web site design)、互动媒体开发 (interactive media development)、数据管理 (data administration) 或信息系统分析 (information systems analysis) 经验，或与网站内容相关的经验 (experience related to Web site content)。

对应加拿大学历框架：TEER 1（管理职业，通常需要大学学位或大专文凭并有数年相关工作经验）

📄 **NOC 10022 广告、市场营销和公共关系经理** 英文原文 | View Original English Employment Requirements

Advertising and public relations managers
A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
and
several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
Marketing managers
A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
and
several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
E-business managers
A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services
and
experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

💡 附加信息 | Additional Information

📈 职业发展 | Career Progression

随着经验的积累 (with experience)，有可能晋升 (Progression is possible) 到高级管理职位 (senior management positions)。

📄 **NOC 10022 广告、市场营销和公共关系经理** 英文原文 | View Original English Additional Information

Progression to senior management positions is possible with experience.

🚫 排除职业 | Exclusions

以下职业不属于 NOC 10022 广告、市场营销和公共关系经理类别：

业务发展官员和市场研究员及分析师 (Business development officers and market researchers and analysts)
参见 41402 业务发展官员和市场研究员及分析师

企业销售经理 (Corporate sales managers)
参见 60010 企业销售经理

广告、市场营销和公共关系专业职业 (Professional occupations in advertising, marketing and public relations)
参见 11202 广告、市场营销和公共关系专业职业

零售和批发贸易经理 (Retail and wholesale trade managers)
参见 60020 零售和批发贸易经理

零售销售主管 (Retail sales supervisors)
参见 62010 零售销售主管

销售和客户代表 - 批发贸易（非技术） (Sales and account representatives - wholesale trade (non-technical))
参见 64101 销售和客户代表 - 批发贸易（非技术）

高级经理 - 贸易、广播和其他服务 (Senior managers - trade, broadcasting and other services)
参见 00014 高级经理 - 贸易、广播和其他服务

技术销售专家 - 批发贸易 (Technical sales specialists - wholesale trade)
参见 62100 技术销售专家 - 批发贸易

会议和活动策划师 (Conference and event planners)
参见 12103 会议和活动策划师

📊 TEER 系统说明 | TEER Category System

NOC 10022 广告、市场营销和公共关系经理对应 TEER 1 管理职业 (Management occupations)。

TEER (Training, Education, Experience and Responsibilities) 是 NOC 2021 引入的新分类系统，替代了旧版 NOC 2016 的技能水平分类 (Skill Level)。

🎯 TEER 1 - 管理职业特征

TEER 1 包括：

立法议员和高级管理人员 (legislators and senior management)
各行业的专业中级管理职业 (specialized middle management occupations in all industries)

典型要求：

通常需要大学学位 (university degree)，或
大专文凭 (college diploma) 或专业证书 (professional certificate) 并有数年相关工作经验 (several years of experience)
本分类中的职业通常需要监督和管理职责 (supervisory and managerial responsibilities)

职位特点：

管理职责 (management responsibilities)：计划、组织、指导、控制、评估 (plan, organize, direct, control, evaluate)
监督人员 (supervise staff)
预算管理 (budget management)
战略规划 (strategic planning)
建立政策和程序 (establish policies and procedures)

TEER 系统完整分类：

TEER 类别	说明	典型要求
TEER 1	管理职业	大学学位或大专+经验
TEER 1	大学学位职业	学士/硕士/博士学位
TEER 1	大专/学徒职业	2-3年大专文凭或学徒训练
TEER 1	中学后教育职业	2年以下大专或学徒训练
TEER 1	中学教育职业	高中文凭或数周在职培训
TEER 1	短期培训职业	短期工作示范或在职培训

微出国版权声明 | Copyright Notice

本内容基于 Employment and Social Development Canada (ESDC) NOC 2021 Version 1.0 和 Statistics Canada 官方数据整理，由微出国 (veryvisa.com) 编译制作。

数据来源 | Data Sources:

ESDC NOC 2021 Unit Group 10022: https://noc.esdc.gc.ca/Structure/NOCProfile?GocTemplateCulture=en-CA&code=10022&version=2021.0

NOC 2021 Introduction: https://www.statcan.gc.ca/en/subjects/standard/noc/2021/introduction

翻译模式 | Translation Mode: 基础模式 (Basic Mode) - 100% 忠实于官方数据，不包含联网搜索的薪资和就业推断信息。本文档仅翻译 JSON 原文字段，使用 emoji 美化和中英文对照增强可读性。