Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Previously referred to in ASCO as:
2221-11 Public Relations Officer
移民澳洲时，225311 公共关系专员 Public Relations Professional 属于 VETASSESS Group B 类职业，需要本科或更高级学位（Qualification/s assessed at Australian Bachelor degree or Australian higher degree level），如果取得学位的专业与提名职业相关需要近五年内最少有一年毕业后相关工作经验。如果学位专业不是高度相关，但有相关专业专业的专科，高级专科，副学士或研究生学历，需要近五年内至少二年本科毕业后相关工作经验。如果学位专业不是高度相关且没有其他相关专业学历，则需要近五年内至少三年毕业后相关工作经验。职业评估不需要雅思，评估函永久有效。本科毕业前的工作经验符合条件的也可以算作有效工作经验。
225311 公共关系专员州担保情况 - FLYabroad
近期担保过 225311 公共关系专员 Public Relations Professional 职业的州包括：
Public relations officers plan, develop, put into place and evaluate
information and communication strategies that present an organisation to the
public, clients and other stakeholders. They also promote good information
flow within their organisation.
Public relations officers may have to work in the evenings or on weekends, and
may be required to travel for business.
How much can I expect to earn?
Full-time employed Public Relations Officer earn an average of $1465 per week.
The [average annual salary for this job is $76180 excluding super.]
Personal requirements
interested in people
good analytical skills
good oral and written communication skills
able to write concisely
good organisational skills
interested in current affairs
able to work under pressure
aptitude for working with computers.
This job also involves:
Mainly indoor work
Workers performing these jobs would usually be expected to spend more than
three-quarters of their day indoors, in an office, factory or other enclosed
area protected from the weather.
Reading or writing
These jobs require moderate or better reading and writing skills. Workers may
be expected to prepare, understand or act on written materials, such as
letters or reports. People may wish to avoid these jobs if their reading or
writing English skills are limited to a small range of words or phrases and
symbols. Jobs remaining may still require very basic reading or writing
skills.
This occupation offers jobs at the following skill levels:
Para Professional Jobs
Jobs in this group usually require completion of secondary education and/or
completion of some further study of a vocational nature, such as a Diploma or
an Advanced Diploma.
Professional Jobs
Jobs in this group usually require completion of a recognised Bachelor Degree,
or extensive relevant experience. Some jobs also require post-graduate study,
such as a Graduate Certificate, Graduate Diploma or Master Degree.
Study requirements
At school, you can study these subject(s) to get a good foundation for this
occupation:
Economics
School subjects that include some aspect of ECONOMICS provide a useful
background to these jobs. In some cases an economics-related subject is a pre-
requisite for entry to courses that provide the training for the job.
English
School subjects that include some aspect of English provide a useful
background to these jobs. In some cases an English-related subject is a pre-
requisite for entry to courses that provide the training for the job.
Languages
School subjects that include some aspect of LANGUAGE provide a useful
background to these jobs. In some cases a language-related subject is a pre-
requisite for entry to courses that provide the training for the job.
Performing Arts
School subjects that include some aspect of the PERFORMING ARTS provide a
useful background to these jobs. In some cases a performing arts subject is a
pre-requisite for entry to courses that provide the training for the job.
Duties and tasks of a Public Relations Officer
Public relations officers may perform the following tasks:
monitor public opinion regarding an organisation or particular issues
develop and implement communication strategies for an organisation and advise management on communication issues and strategies
plan public relations programmes, including the preparation of cost budgets
present arguments on behalf of an organisation to government, other organisations and special interest groups
respond to enquiries from the public, media and other organisations
arrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the media
write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
assist with preparing organisational documents such as annual reports, corporate profiles and submissions
write speeches, prepare visual aids and make public presentations
oversee production of visual, audio and electronic material, including managing websites
organise special events such as open days, visits, exhibitions and functions
conduct internal communication courses, workshops and media training
develop risk assessments and implement crisis management plans to ensure an organisation’s reputation is maintained
plan, develop and manage brand identity
organise and manage events, exhibitions, conferences and product launches
procure sponsorship deals.
Specialisations
Publicity Agent
A publicity agent promotes, represents and finds employment for individuals
and groups in occupations such as acting, music and sport.