ANZSCO 2253 公共关系职业人员 PUBLIC RELATIONS PROFESSIONALS - FLYabroad

飞出国论坛综合 ANZSCO
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ANZSCO 2253 公共关系职业人员 PUBLIC RELATIONS PROFESSIONALS - FLYabroad

ANZSCO 2253 公共关系职业人员职责概述 - FLYabroad

  • 公共关系职业人员主要负责计划，开发，实施和评估信息和通讯策略，提高对组织结构的良好认知度，以及他们的商品和服务在社会中的作用。PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

ANZSCO 2253 公共关系职业人员技能要求 Indicative Skill Level - FLYabroad

  • 此类别的大多数职业要求本科或本科以上学历。至少5年的工作经验和/或销售证明可以代替正式的学历要求。有时，除了正式的学历要求，还需要相关的工作经验和/或在职培训经历。可能需要注册或工作许可。(ANZSCO 技能一级) Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

ANZSCO 2253 公共关系职业人员主要职责 Tasks Include - FLYabroad

  • 计划和组织公共活动和传播策略 planning and organising publicity campaigns and communication strategies
  • 就政策，项目和实践行为的公共关系意义向主管们提供建议 advising executives on the public relations implications of their policies, programs and practices
  • 准备并管理新闻和媒体公布的信息 preparing and controlling the issue of news and press releases
  • 对公共观点进行研究和调查，分析调查结果并计划公共交际和促销活动 undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • 组织特别活动，研讨会，娱乐，竞赛和社会集会从而有利于对商誉的提高和正面宣传 organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • 代表所在机构并安排管理者在公共媒体的访谈活动 representing organisations and arranging executive interviews with publicity media
  • 出席商业，社交和其他大型集会以提高所在机构的声誉 attending business, social and other functions to promote the organisation
  • 委托他人或自己获取照片或其他阐述性材料 commissioning and obtaining photographs and other illustrative material
  • 选择，评价和核查由公共作家，摄影师，插图画家和其他工作人员提供的资料从而形成对公司有利的宣传 selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

ANZSCO 2253 公共关系职业人员职位列表 List of occupations - FLYabroad

225311 公共关系职业人员 Public Relations Professional

  • 可替换的职业名称 Alternative Title:
    • 公司执行专员 Corporate Affairs Officer
  • 主要负责计划，开发，执行和评估信息和通讯策略，以形成一种对所在机构，其商品和服务以及在社会中的作用的认知和正面观点。Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
  • 技术等级：1 Skill Level: 1
  • 职业方向：Specialisations:
    • 毛利人联络专员（新西兰）Maori Liaison Officer (NZ)
    • 媒体联络专员 Media Liaison Officer
    • 新闻发言人 Press Officer
    • 促销专员 Promotions Officer
    • 公共事务执行专员 Public Affairs Officer
    • 公共关系顾问 Public Relations Consultant
    • 公共关系专员 Public Relations Officer

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  • 接下来的5年内，即截止到2019年11月，公共关系专业人员的职位空缺数量预计将会达到一般水平，处于10001-25000之间。职位空缺包括就业增长和人员流动（人员流动指的是工人的换岗或者离职）。

  • 在过去5年里，该职业就业情况增长较缓，且从长期来看（10年）该职业就业情况保持相对稳定。预计到2019年11月，公共关系专业人员就业情况将会非常强劲地增长。

  • 这是一个需求量一般的职业（2014年11月的需求量达17800个），表明该职业在部分地区就业机会有限。

  • 公共关系专业人员中全职工作者比例高于所有职业平均比例，占80.5%。全职公共关系专业人员，平均每周工作38.6小时（所有职位平均每周40.9小时）， 且收入高于所有职业平均收入，一般7位数。此外，公共关系专业人员失业率等于所有职业平均失业率。

  • 公共关系专业人员教育水平普遍是学士学位，其中约占66.5%。

  • 公共关系专业人员主要从事专业、科学与技术服务、公共管理与安全和医疗保健与社会援助。

  • Over the five years to November 2019, the number of job openings for Public Relations Professionals is expected to be average (between 10,001 and 25,000). Job openings count both employment growth and turnover (defined as workers leaving their occupation for other employment or leaving the workforce). Further information about job openings and projected employment growth is available on the Help page.
  • Employment for this occupation rose slightly in the past five years, remained relatively steady in the long-term (ten years). Looking forward, employment for Public Relations Professionals to November 2019 is expected to grow very strongly.
  • This is a medium sized occupation (17,800 in November 2014) suggesting that opportunities may be limited in some regions.
  • Public Relations Professionals have an above average proportion of full-time jobs (80.5 per cent). For Public Relations Professionals working full-time, average weekly hours are 38.6 (compared to 40.9 for all occupations) and earnings are above average - in the seventh decile. Unemployment for Public Relations Professionals is average.
  • The most common level of educational attainment for Public Relations Professionals is Bachelor degree (66.5 per cent).
  • Public Relations Professionals are mainly employed in Professional, Scientific and Technical Services, Public Administration and Safety and Health Care and Social Assistance.

Key Indicators

Key Indicators graph - see table below for a summary

These data show 9 key indicators for this occupation - employment size, full-time share of employment, earnings, unemployment, historical employment growth (long-term, medium term and short-term), future employment growth, mix of industries and job openings. Estimates have been rounded and consequently some discrepancies may occur between sums of the component items and totals.

2253 Job Prospects

2253 职业统计数据 Statistics

  • 周薪（税前）Weekly Earnings (before tax)

周薪（税前）Weekly Earnings (before tax)

  • 就业水平 Employment Level (thousands)

就业水平 Employment Level (thousands)

  • 增长比例 Recent Job Growth (per cent)

增长比例 Recent Job Growth (per cent)

  • 按性别计算就业增长 Employment Growth by Gender (thousands)

按性别计算就业增长 Employment Growth by Gender (thousands)

  • 性别比例 Gender (per cent share)

性别比例 Gender (per cent share)

  • 周工作小时数 Weekly Hours Worked

周工作小时数 Weekly Hours Worked

  • 年龄 Age Profile (per cent share)

年龄 Age Profile (per cent share)

  • 各州就业比例 Employment by State and Territory (per cent share)

各州就业比例 Employment by State and Territory (per cent share)

  • 所在行业 Main Employing Industries (per cent share)

所在行业 Main Employing Industries (per cent share)

  • 教育程度 Educational Attainment (per cent of employment)

教育程度 Educational Attainment (per cent of employment)

2253 职业找工作信息

数据来源： abs.gov.au 及 joboutlook.gov.au

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