11202 专业广告，市场营销和公共关系专业职业 Professional occupations in advertising, marketing and public relations - FLYabroad NOC
广告、市场营销和公共关系方面的职业分析、制定和实施传播和促销策略和信息计划，分析广告需求并制定适当的广告和营销计划，宣传活动和事件，并代表企业、政府和其他方面维护媒体关系组织，以及表演者、运动员、作家和其他有才华的个人。他们受雇于营销和咨询公司、广告公司、公司、协会、政府、社会机构、博物馆、画廊、公共利益团体以及文化和其他组织，或者他们可能是个体经营者。本单元组包括娱乐、文学和体育经纪人等经纪人。
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
11202 专业广告，市场营销和公共关系专业职业头衔范例 Example Titles - FLYabroad NOC
- 广告顾问Advertising consultant
- 通讯官（除紧急服务）Communication officer (except emergency services)
- 通信专家Communications specialist
- 发展官-筹款Development officer - fundraising
- 数字营销顾问Digital marketing consultant
- 事件营销专家Event marketing specialist
- 筹款顾问Fundraising consultant
- 信息官Information officer
- 文学代理人Literary agent
- 营销顾问Marketing consultant
- 营销协调人员Marketing coordinator
- 媒体协调员Media coordinator
- 媒体关系专员Media relations officer
- 博物馆教育家Museum educator
- 表演代理Performers agent
- 新闻秘书Press secretary
- 公关专员Public affairs officer
- 公共关系顾问Public relations consultant
- 公关人员Public relations officer
- 公关Publicist
- 宣传代理Publicity agent
11202 专业广告，市场营销和公共关系专业职业主要职责 Main duties - FLYabroad NOC
- 评估要推广的产品或服务的特性，以确定企业的营销和广告需求Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- 就营销、广告或促销机会和策略向客户提供建议Advise clients on marketing, advertising or sales promotion opportunities and strategies
- 为直接和数字营销和广告活动制定战略和相关内容并实施Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- 管理活动，分析以衡量和报告营销和广告指标Manage post campaign analysis to measure and report on marketing and advertising metrics
- 开发和维护社交媒体帐户，包括管理客户评论和推荐Develop and maintain social media accounts, including managing customer reviews and testimonials
- 制定、实施和评估旨在让客户、员工和公众了解企业、政府和其他组织的举措和政策的公共关系战略和计划Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- 进行公众舆论和态度调查，以确定其组织所服务的关键群体的利益和关注点Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- 准备或监督报告、简报、参考书目、演讲、演示文稿、网站和新闻稿的准备Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- 为宣传、筹款和信息为目的，开发和组织讲习班、会议、仪式和其他活动和计划Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- 安排采访、新闻发布会和其他媒体活动Arrange interviews, news conferences and other media events
- 担任组织的发言人并回答书面和口头询问Act as spokesperson for an organization and answer written and oral inquiries
- 协调针对内部和外部观众的特别宣传活动和促销活动Coordinate special publicity events and promotions for internal and external audiences
- 协助准备小册子、报告、通讯和其他材料Assist in the preparation of brochures, reports, newsletters and other material
- 代表和代理有才能的个人或具有特定职业专长的个人Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- 准备或监督体育、文学、表演或其他合同的准备。Prepare or oversee preparation of sports, literary, performance or other contracts.
11202专业广告，市场营销和公共关系专业职业任职要求 Employment requirements - FLYabroad NOC
- 通常需要业务营销，公共关系，通信，新闻学，博物馆学或到与特定的题材有关的学科的大学学位或大专文凭。
A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required. - 公共关系从业者可能需要APR（公共关系派驻）指定。
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
11202专业广告，市场营销和公共关系专业职业职称头衔 All titles - FLYabroad NOC
- 演员代理Actor agent
- 广告客户管理人Advertising account executive
- 广告客户经理Advertising account manager
- 广告和促销活动协调员Advertising and promotions coordinator
- 广告和促销专家Advertising and promotions specialist
- 广告活动组织者Advertising campaign organizer
- 广告顾问Advertising consultant
- 广告专家Advertising specialist
- 电视台关系协助管理员Affiliated stations relations administrator
- 艺术教育者-博物馆Art educator - museum
- 艺术家代理Artist agent
- 艺术代理Artistic agent
- 助理品牌经理-广告Assistant brand manager - advertising
- 新闻秘书助理Assistant press secretary
- 运动员代理人Athlete agent
- 运动员经理Athletes manager
- 作家代理Author’s agent
- 书本推广Book publicist
- 拳击推广Boxing promoter
- 职业生涯代理人Career agent
- 演出代理Casting agent
- 群众演员演出代理Casting agent for extras
- 通信专员Communication officer (except emergency services)
- 通信顾问Communications adviser
- 通信顾问Communications consultant
- 通信专家Communications expert
- 通信专家Communications specialist
- 社区信息官Community information officer
- 筹款官员Development officer - fundraising
- 数字广告专家Digital advertising specialist
- 数字营销顾问Digital marketing consultant
- 数字营销协调员Digital marketing coordinator
- 数字营销项目经理Digital marketing project manager
- 数字营销专家Digital marketing specialist
- 娱乐经纪人Entertainment agent
- 时间营销专家Event marketing specialist
- 融资专员-筹款Financing officer - fundraising
- 筹款员Fundraiser
- 筹款活动顾问Fundraising campaign consultant
- 筹款活动组织者Fundraising campaign organizer
- 筹款顾问Fundraising consultant
- 筹款组织者Fundraising organizer
- 信息顾问Information consultant
- 信息协调员Information coordinator
- 信息官 Information officer
- 信息服务协调员Information service coordinator
- 文学经纪人Literary agent
- 营销顾问Marketing consultant
- 营销协调员Marketing coordinator
- 营销项目经理Marketing project manager
- 营销专家Marketing specialist
- 媒体协调员Media coordinator
- 媒体时间协调员Media events coordinator
- 媒体关系协调Media relations coordinator
- 媒体关系专员Media relations officer
- 博物馆教育专员Museum education officer
- 博物馆教育家Museum educator
- 音乐家经纪人Musicians agent
- 演员经纪人Performers agent
- 出版社代理Press agent
- 新闻秘书Press secretary
- 产品经理-营销Product manager - marketing
- 推广策略顾问Promotion strategies consultant
- 公共事务专员Public affairs officer
- 公共事务专员-加拿大武装Public affairs officer - Canadian armed forces
- 公共关系代理Public relations agent
- 公共关系顾问Public relations consultant
- 公共关系协调员Public relations coordinator
- 公共关系专员Public relations officer
- 公关人员Public relations practitioner
- 公关新闻代表Public relations press agent
- 公关新闻秘书Public relations press secretary
- 公关代表Public relations representative
- 公关专员Public relations specialist
- 公关专家Publicist
- 宣传代理Publicity agent
- 宣传协调员Publicity coordinator
- 宣传信息官Publicity information officer
- 娱乐协会信息官Recreation association information officer
- 销售及推广协调员Sales and promotions coordinator
- 歌手经纪人Singers agent
- 社会媒体协调员Social media coordinator
- 社会媒体专员Social media specialist
- 发言人Spokesperson
- 体育经纪人Sports agent
- 电台关系管理员Stations-relations administrator
- 招生员-高等教育Student recruiter - post-secondary education
- 人才代理Talent agent
- 人才代表Talent representative
- 戏剧经纪人Theatrical agent
- 戏剧业务代理Theatrical business agent
广泛职业类别Broad occupational category
1 –商业金融和行政职业 Business, finance and administration occupations
TEER
1 – 通常需要大学本科学位的职业Occupations usually require a university degree
Major group次主要分组
11 – 金融和商业专业职业Professional occupations in finance and business
Sub-major group次要分组
112 – 商业专业职业Professional occupations in business
Minor group单元组
1120 – 人力资源和商业专业服务专业人员Human resources and business service professionals
尊重知识版权， 请勿盗用！